Globalisation has provoked some interesting speculation on the part of enthusiasts about a
‘globalised economy’ in which distinct national economies are subsumed into region-states and
companies follow the same set of ‘best practices’, adopt a convergent model of organisation that
leads to a process of homogenisation in their behaviour and a deterioration of national
management models (Rowley & Benson 2002; Bartlett & Goshal 1989).