My third tip is never to pay for advertising on the web. I think that unless you have a very good reason, it's a waste of money. With so many ways to get free advertising, l've found very little reason to pay for things like banners to promote my site. So those are my three starting points for anyone thinking of web advertising. Before we finish don't forget that a memorable domain name that people can easily type will help. Email campaigns can work and are an easy way to get traffic to the site, though it doesn't last long. What might be better is to have a monthly newsletter, which people sign up for. I've found this to be very effective and more positive than sending spam. Then there are contests with prizes or anything free maybe some software or cool graphics. Once you've got people visiting the site, keep statistics on how many people visit per day and how often people return to the site. In other words, find out who they are. How old they are. Where they come from. What they like doing in their free time. You can get this kind of information by asking them to subscribe to your newsletter, for example