Characteristics of the identified ecotourist in kinabalu park
Hard ecotourists
Table 2 illustrates that the ANOVAs were conducted separately to differentiate between the three eco-tourist groups on the constructed items. The hard eco-tourists made up the largest segment of Malaysian eco-tourists in kinabalu park, with almost 40% as compared to the study by weaver and Lawton (2002), which found found the structured eco-tourists as the largest segment. As anticipated, the hard eco-tourism rated the items measuring the concept of anthropocentrism lower than the other two groups. AS for the concept of anthropocentrism, wich is “the belief that nature exists primarily for human use and has no inherent value of its own” (Dunlap et al., 2000), it appeared that the hard ecotourists exhibited higher tendency to reject this idea than the other two groups. This suggests that they have high affinity towards the concept of anti-anthropocentrism
Characteristics of the identified ecotourist in kinabalu parkHard ecotouristsTable 2 illustrates that the ANOVAs were conducted separately to differentiate between the three eco-tourist groups on the constructed items. The hard eco-tourists made up the largest segment of Malaysian eco-tourists in kinabalu park, with almost 40% as compared to the study by weaver and Lawton (2002), which found found the structured eco-tourists as the largest segment. As anticipated, the hard eco-tourism rated the items measuring the concept of anthropocentrism lower than the other two groups. AS for the concept of anthropocentrism, wich is “the belief that nature exists primarily for human use and has no inherent value of its own” (Dunlap et al., 2000), it appeared that the hard ecotourists exhibited higher tendency to reject this idea than the other two groups. This suggests that they have high affinity towards the concept of anti-anthropocentrism
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