Stephenson et al. (2010, p. 6125) suggested differences in the way
energy is used can be understood through the social system and
culture in which people are located; leading them to suggest energy
consumption behaviour results from “interactions between cognitive
norms, material culture and energy practices.” Indeed, their ‘Energy
Cultures’ framework is persuasive in its simplicity and ability to
provide a detailed understanding of energy consumption. Moreover,
they argue the three components assist in understanding energy use
and the key barriers to behavioural change. Their ‘Energy Cultures’
framework is a useful starting point from which to develop a more
inclusive energy saving model that includes recognised core determinants
of energy saving (i.e. motivations, barriers and potential avenues
for support). Indeed, the importance of support, particularly in respect