Car Design Research is a design strategy consultancy that specialises in automotive design.
We help our clients create commercially more successful designs by providing a qualified external view on how they are perceived. We help them get under the skin of customers, products and trends. We develop strategies with them to shape their direction and then communicate this inside and outside of their organisation.
We work across the board, from the big picture of brand, through product position, exterior design and interior design right down to HMI and other forms of transport and product design.
What we do is pretty unusual. It’s quite hard to explain – not least because it’s mostly confidential. But to the right you’ll find links to examples of projects we’ve done.