there are two basic factors in a decision to
travel. Pull factors can be described as destination-specific attributes or outer motivations—
the attractiveness of a destination or a particular attraction is “pulling” the
tourist towards it. Push factors can be described as person-specific motivations or inner
motivation and influence the individual tourist to make a decision to travel. These two
factors work together and should not be regarded in isolation. However, push factors are
seen as the dominant factors as they can also have directive potential by directing tourists
towards certain destinations. The push and pull framework has been extended by Crompton
(1979) who included nine specific motives: escape from a perceived mundane environment,
exploration and evaluation of self, relaxation, prestige, regression (to adolescent or childlike
behaviour), enhancement of kinship relations, social interaction, novelty and education.
Riley and Van Doren (1992) support the usefulness of push and pull factors in film tourist
motivation and have examined film tourism as a form of promotion. The film’s role can be
tracked as an information source (or pull factor) and consequently influence the tourist
motivation (as a push factor) and the decision to travel to a destination. (Macionis, 2004)
While Beeton (2005) suggests that film tourists visit locations to view the scenery,
enjoy an activity, relive an experience (as encountered on film), or to obtain an element
of celebrity status through being associated with the location, Busby and Klug (2001)
provide an extensive list of different forms and characteristics of movie-induced tourism: