By emphasizing the measurement of performance as its control, arises in favor of those divisional goals that can be opera- tionalized, which usually means the economic ones, not the social ones. That the division is driven by responsive would measures to be socially not seem inappropriate-for the business of the ation is, after all, economic. The problem is that in big businesses (where the divisionalized form is prevalent every strategic de- cision has social as wel as economic consequences. When the screws of the performance control system are turned tight, the division managers, in order to achieve the results expected of them, are driven to ignore the social consequences of their decisions. At that point, unresponsive behavior becomes i responsible.