While there are many stakeholders that every business must address, you won't be in business very long if you're not customer-centric. The first thing this leader did when he took over was he had 8,000 plastic, wallet-sized cards made -- one for every employee -- with our logo on the front and the words "Customers First" directly beneath it.
He would spot-check employees and ask to see their cards during lunch and company meetings -- giving those who produced their card $20. His commitment to customers was infectious and was a driver of significant performance improvements in customer metrics across the organization.