As time changes, the world changes. Long before modern technology was introduced, agriculture was the key driver for the economy. Humans still required only basic needs and were farmers and cultivators. The rapid growth of the world’s population was a huge factor in driving businesses associated with food, and was one of the reasons why farmers used to be the wealthiest people.
However, after our basic needs were fulfilled, mankind developed science and technology to meet the demands of the boom in growth. The number of factories increased while farmers got poorer. However, with the introduction of the internet, more convenient transportation and communication, the economy is being led by international standards in a more expansive digital economy.
Digital economy, or the use of technology to leverage the economy, is not actually a new term, but the idea is still new for many people. Technology is used in every activity, from manufacturing to sales, and the digital economy will support all the efforts to drive the economy. It brings competitiveness, reduces costs and time, and creates new products and services, to meet consumer demands.
E-commerce is a clear-cut example of digital products and is growing more and more in online markets as you can see with Amazon or eBay. Even with food and beverages, there is also movement, although some consumers question the freshness and legitimacy. Line Shop, an e-commerce service by Line, has begun testing the first mobile-commerce commodities of Southeast Asia in Thailand, where it holds a user base of more than 36 million people. After reviewing data from Korea and local grocery retailers to discover the best selling products online, Line found that non-perishable commodity items, such as water, coffee, and instant noodles, sold best.
Apart from e-commerce, digital technology can also promote more sustainable production and consumption by reconnecting consumers and
producers.
In our dynamic world, every business needs to continuously adjust itself in order to grow. In this issue, we present information on the importance of adding value to products. Furthermore, as we are moving into the digital world, Asia Food Beverage Thailand is also making efforts to be ready for it as you will see in the near future.
As time changes, the world changes. Long before modern technology was introduced, agriculture was the key driver for the economy. Humans still required only basic needs and were farmers and cultivators. The rapid growth of the world’s population was a huge factor in driving businesses associated with food, and was one of the reasons why farmers used to be the wealthiest people.However, after our basic needs were fulfilled, mankind developed science and technology to meet the demands of the boom in growth. The number of factories increased while farmers got poorer. However, with the introduction of the internet, more convenient transportation and communication, the economy is being led by international standards in a more expansive digital economy.Digital economy, or the use of technology to leverage the economy, is not actually a new term, but the idea is still new for many people. Technology is used in every activity, from manufacturing to sales, and the digital economy will support all the efforts to drive the economy. It brings competitiveness, reduces costs and time, and creates new products and services, to meet consumer demands.E-commerce is a clear-cut example of digital products and is growing more and more in online markets as you can see with Amazon or eBay. Even with food and beverages, there is also movement, although some consumers question the freshness and legitimacy. Line Shop, an e-commerce service by Line, has begun testing the first mobile-commerce commodities of Southeast Asia in Thailand, where it holds a user base of more than 36 million people. After reviewing data from Korea and local grocery retailers to discover the best selling products online, Line found that non-perishable commodity items, such as water, coffee, and instant noodles, sold best.
Apart from e-commerce, digital technology can also promote more sustainable production and consumption by reconnecting consumers and
producers.
In our dynamic world, every business needs to continuously adjust itself in order to grow. In this issue, we present information on the importance of adding value to products. Furthermore, as we are moving into the digital world, Asia Food Beverage Thailand is also making efforts to be ready for it as you will see in the near future.
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