Trends
Logitech implemented a strategy of innovation, mixed with strategic acquisitions, to enhance its products with the technologies and software of other companies in order to create the most advanced, safest, and most innovative and collaborative experience for its customers. As Logitech had always been on the forefront of mouse and keyboard technology, it had also been a leader in video conferencing technology since the early stages of the Logitech mountable computer camera.
From 1998-2004, Logitech made many important strategic acquisitions in order to enhance future portfolios and expand the peripheral product lines. Its first acquisition was the video camera division, QuickCam PC, of Connectix Corporation. This led to an influx of peripherals such as cameras and wireless cameras, and served as a very early introduction to the current video conferencing division of Logitech. The second successful acquisition for Logitech was Labtec Inc., an audio peripheral maker, in 2001. Following this acquisition, with a hunger to expand product focus, Logitech acquired Intrigue Technologies Inc. in 2004 This acquisition positioned Logitech as a leader in advanced remote control-making, allowing peripherals to accommodate more than just computer and video game user. This positioned it for its next acquisition-Slim Devices, a manufacturer of music systems- in 2006. Logitech used these acquisitions to expand its multibusiness unit corporation into a diverse and specialized company appealing to a large group of technology users. Finally, with its acquisition of PA radial AS, Logitech was able to combine its peripheral products with the software, video effects, and security features of PA radial. This allowed Logitech to deliver a complete and intuitive HD video conferencing experience for companies of any size.
Future industry trends revolved around content strategy and consumer expectations of the mobile web and smartphone application. Content strategy involved the decisions about what information/features to include in a product, including those that provided the most benefit or fulfill the most needs; anything else was just noise and diluted the product. In terms of the mobile web and smartphone application trends, Logitech had options: (1) develop closed partnerships with specific platforms (iPhone or Blackberry); (2) produce apps (applications) for each platform; or (3) produce “ platform-neutral” apps by using the mobile web.
TrendsLogitech implemented a strategy of innovation, mixed with strategic acquisitions, to enhance its products with the technologies and software of other companies in order to create the most advanced, safest, and most innovative and collaborative experience for its customers. As Logitech had always been on the forefront of mouse and keyboard technology, it had also been a leader in video conferencing technology since the early stages of the Logitech mountable computer camera. From 1998-2004, Logitech made many important strategic acquisitions in order to enhance future portfolios and expand the peripheral product lines. Its first acquisition was the video camera division, QuickCam PC, of Connectix Corporation. This led to an influx of peripherals such as cameras and wireless cameras, and served as a very early introduction to the current video conferencing division of Logitech. The second successful acquisition for Logitech was Labtec Inc., an audio peripheral maker, in 2001. Following this acquisition, with a hunger to expand product focus, Logitech acquired Intrigue Technologies Inc. in 2004 This acquisition positioned Logitech as a leader in advanced remote control-making, allowing peripherals to accommodate more than just computer and video game user. This positioned it for its next acquisition-Slim Devices, a manufacturer of music systems- in 2006. Logitech used these acquisitions to expand its multibusiness unit corporation into a diverse and specialized company appealing to a large group of technology users. Finally, with its acquisition of PA radial AS, Logitech was able to combine its peripheral products with the software, video effects, and security features of PA radial. This allowed Logitech to deliver a complete and intuitive HD video conferencing experience for companies of any size. Future industry trends revolved around content strategy and consumer expectations of the mobile web and smartphone application. Content strategy involved the decisions about what information/features to include in a product, including those that provided the most benefit or fulfill the most needs; anything else was just noise and diluted the product. In terms of the mobile web and smartphone application trends, Logitech had options: (1) develop closed partnerships with specific platforms (iPhone or Blackberry); (2) produce apps (applications) for each platform; or (3) produce “ platform-neutral” apps by using the mobile web.
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Trends
Logitech implemented a strategy of innovation, mixed with strategic acquisitions, to enhance its products with the technologies and software of other companies in order to create the most advanced, safest, and most innovative and collaborative experience for its customers. As Logitech had always been on the forefront of mouse and keyboard technology, it had also been a leader in video conferencing technology since the early stages of the Logitech mountable computer camera.
From 1998-2004, Logitech made many important strategic acquisitions in order to enhance future portfolios and expand the peripheral product lines. Its first acquisition was the video camera division, QuickCam PC, of Connectix Corporation. This led to an influx of peripherals such as cameras and wireless cameras, and served as a very early introduction to the current video conferencing division of Logitech. The second successful acquisition for Logitech was Labtec Inc., an audio peripheral maker, in 2001. Following this acquisition, with a hunger to expand product focus, Logitech acquired Intrigue Technologies Inc. in 2004 This acquisition positioned Logitech as a leader in advanced remote control-making, allowing peripherals to accommodate more than just computer and video game user. This positioned it for its next acquisition-Slim Devices, a manufacturer of music systems- in 2006. Logitech used these acquisitions to expand its multibusiness unit corporation into a diverse and specialized company appealing to a large group of technology users. Finally, with its acquisition of PA radial AS, Logitech was able to combine its peripheral products with the software, video effects, and security features of PA radial. This allowed Logitech to deliver a complete and intuitive HD video conferencing experience for companies of any size.
Future industry trends revolved around content strategy and consumer expectations of the mobile web and smartphone application. Content strategy involved the decisions about what information/features to include in a product, including those that provided the most benefit or fulfill the most needs; anything else was just noise and diluted the product. In terms of the mobile web and smartphone application trends, Logitech had options: (1) develop closed partnerships with specific platforms (iPhone or Blackberry); (2) produce apps (applications) for each platform; or (3) produce “ platform-neutral” apps by using the mobile web.
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