In the research ‘Communication, parasocial interaction and pro-social value
learning of Korean star singers’ fanclub’, Peerapa Suwannachote (Suwannachote
2008) mentioned that fans are learning pro-social value which are living value and
surrounded relationship value from their favorite Korean singers. Korean singers’
personal lives, career and personalities presented through media show pro-social
value, and fans adapted it for use in their daily life. However, one-sided
communication through media also has a negative side, because it can make fans
feels glad or sad with their idols’ actions as well.