For interested in the differences between radical and incremental innovation processes in organizations. The decision to pursue radical innovations has been argued to have implications for the types of new business development strategies that firms pursue. Moreover, radical innovations can be a key to firms opening new markets and can have a significant effect on overall firm performance. The decision to pursue radical or incremental innovation also has important implications for innovation management. New strategies and structures may be demanded if a firm wants to promote more radical innovation. Similarly, radical innovation creates different knowledge demands upon the firm than more incremental innovation and promotes greater changes to the firm’s operations