Suggested Answer: Responsiveness, low cost structure, quick response to economic
events. For example, Samsung cut costs and reemphasize product quality and
manufacturing flexibility, which allowed its consumer electronics to go from project
phase to store shelves within six months. Samsung also invested heavily in innovation
and focused intently on its memory-chip business, and poured money into R&D during
the 2000s. Samsung’s success has been driven not only by successful product innovation,
but also by aggressive brand building over the last decade
Suggested Answer: Responsiveness, low cost structure, quick response to economicevents. For example, Samsung cut costs and reemphasize product quality andmanufacturing flexibility, which allowed its consumer electronics to go from projectphase to store shelves within six months. Samsung also invested heavily in innovationand focused intently on its memory-chip business, and poured money into R&D duringthe 2000s. Samsung’s success has been driven not only by successful product innovation,but also by aggressive brand building over the last decade
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