The Wii met with immediate and drastic success. Entering the market after the release of the Xbox 360 and the PS3, Wii consoles flew off the shelves. Not only did the Wii contain an enticing combination of features, it also had a cost advantage. Microsoft and Sony had priced their offerings in the stratosphere. And even at $599 for the top and most popular PS3 model, Sony was still losing hundreds of dollars on each unit that it sold! Nintendo's low-tech approach allowed it to earn a hefty profit and be the low-price leader at only $250. With such a favorable benefit-to-cost ratio, the Wii easily won the launch phase, outselling each of the two competing consoles by nearly two-to-one in the first few months.