What do people associate with Las Vegas?
Sin City?
Wholesome entertainment for the entire family?
An indulgent luxury vacation? Or perhaps a value-oriented reward for hard-working American?
from “sin city” to a family-city
from a family city to an exclusive luxurious playground for adults
from exclusive luxuriousness to affordable luxuriousness.
back to the core message “what happens here, stays here”
The LVCVA(Las Vegas Convention and Visitors Authority) is changed with maintaining the city’s brand image and keeping visitors coming to one of the world’s most famous cities.