The study conceptual model
A conceptual model is based on theoretical relationships among several factors that are diagnosed important in
the study were diagnosed with. In such a model, showing the study variables, their relationship is taken into picture
(Tabibi, SJ et al., 2009). This theoretical framework is circulated by reviewing research records in the subject
reasonably. Given presented definition and prior research mentioned, researchers provided following conceptual
model for Market orientation (customer orientation, competitor orientation and inter-functional
coordination)andorganizational commitment influencing organizational citizenship behavior respect (figure 1):