Global Business Strategy
Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling. Coach attributes its success to the unique combination of their original American attitude and design, heritage of fine leather goods and custom fabrics, superior product quality, durability and their commitment to customer service. Also, Coach maintains the highest standards for materials and workmanship. Its work force remains committed to carefully upholding the principles of quality and integrity that define the company.
Coach’s strategy is grounded in the following values:
The Brand
The Coach brand represents a unique combination of magic and logic that stands for quality, authenticity, value and a truly aspirational, distinctive American style. Everything Coach makes, advocates or engages in reflects its brand.
Customer Satisfaction
Coach provides its internal and external customers with excellent service and ensures that their needs are always met. Coach seeks to establish long-term relationships based on trust and satisfaction.
Integrity
Coach’s commitment to honesty and fairness with regards to its people, business and community has contributed to its success.
Coach stands behind its products, staking its name and reputation on everything that it makes.