The four different consumer segments comprise consumers being positive (‘‘enthusiastic’’) to all three quality aspects of bread as wells as consumers perceiving bread strongly as ‘‘tasteless’’, ‘‘non-nutritious’’ or ‘‘unhealthy’’.
The four different consumer segments comprise consumers being positive (‘‘enthusiastic’’) to all three quality aspects of bread as wells as consumers perceiving bread strongly as ‘‘tasteless’’, ‘‘non-nutritious’’ or ‘‘unhealthy’’.