Therefore, understanding of contingent matches between the principle with a strategy in the case of good fit and alternative principle in the case of bad fit is crucial to successfully implement the strategy firm is pursuing.
For the remainder of this study, we argue that division of work, authority and responsibility, unity of command, unity of direction and scalar chain principles are more appropriate for the implementation of a cost leadership strategy than differentiation strategy.
We also contend that stability of tenure of personnel, initiative and esprit de corps are more appropriate for the implementation of a differentiation strategy than to cost leadership.
The reasons are amplified in this section, along with propositions to guide future research(Figure 1)