Like most American businesses, Shwayder Trunks struggled to stay afloat in the wake of the stock market crash. Throughout the 30s, the Shwayders offset their losses by expanding to merchandise beyond luggage. Their foray into other markets–including furniture, sandboxes, and license plates–proved just lucrative enough to see them through the Depression. For a brief period, their card tables actually outsold their luggage.
A religious man, Jesse Shwayder called his most durable luggage line Samson, after the Biblical strongman. Samson products pioneered innovative features like rayon linings, stronger handles, and specialty fiber finishes–cutting-edge technology for their time. In 1939, the first Samsonite luggage product was introduced: a tapered suitcase reinforced with vulcanized fiber and leather binding.
Like most American businesses, Shwayder Trunks struggled to stay afloat in the wake of the stock market crash. Throughout the 30s, the Shwayders offset their losses by expanding to merchandise beyond luggage. Their foray into other markets–including furniture, sandboxes, and license plates–proved just lucrative enough to see them through the Depression. For a brief period, their card tables actually outsold their luggage.A religious man, Jesse Shwayder called his most durable luggage line Samson, after the Biblical strongman. Samson products pioneered innovative features like rayon linings, stronger handles, and specialty fiber finishes–cutting-edge technology for their time. In 1939, the first Samsonite luggage product was introduced: a tapered suitcase reinforced with vulcanized fiber and leather binding.
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