A Scottish study by Cummins (2002) dictated that foods which were beneficial to health may be more expensive and more difficult to obtain but consumers would still prefer to purchase them as the risk compared to price was comparatively worth it. In this paper there was investigation on the price of frozen foods and greater availability both was highly found in multiple grocery stores. Although prices did not vary that much but the availability did. Where availability was high for frozen foods mainstream groceries tend to lose their value regardless of their cheap value. All this was due to the health consequences that people were now aware of main-stream groceries as health issues associated with poisoning that had occurred in some parts of Scotland and the United Kingdom.