Rosetta Stone developed most of its own technology. It created content development tools that
allowed curriculum specialists to write, edit, manage, and publish course materials. These tools allowed authors, translators, voicers, photographers, and editors to work efficiently and cooperatively across multiple locations. The company developed the software’s intuitive user interface which assisted in the learner’s transition from listening comprehension to speaking. Rosetta Stone established a student management system designed to allow teachers and administrators to configure lesson plans and to review student progress reports. The company, with the help of software firm Parature Inc., offered customer service via Facebook.