Previous consumer studies involving muscles from the chuck often compare those muscles to the longissimus muscle from the wholesale rib (LT), creating challenges when comparing to the current study. Kukowski et al. (2005) observed similar results to ourswhen consumers evaluated USDA Choice LT and SV, where LT tenderness scores were more desirable than those for SV. Similarly, Kukowski, Maddock, and Wulf (2004) reported greater consumer tenderness scores for USDA Select LT compared to SV.However, consumers have also rated tenderness similarly between USDA Choice LT and SV (Kukowski et al., 2004). Trends fromthe Beef Customer Satisfaction study alignwith the current in terms of consumer ratings for tenderness of top loin, top sirloin, and top round (Neely et al., 1998). Ranking of overall tenderness