It is hard to think of each flamboyant casino as anything but unique, and this is as it should be, because good advertising technique requires the differentiation of the product. However, these casinos have much in common because they are under the same sun, on the same Strip, and perform similar functions; they differ from other casinos—say, on Fre¬mont Street—and from other hotels that are not casinos (Figs. 42, 43).