On the other hand, red is associated with fire and blood. So red is also associated with danger, passion, and love. The color red has even been shown to raise blood pressure! Adriana Vilas of Cordoba, Argentina, painted her office red. She says, “I like being surrounded by a color that gives me energy and inspiration.” Jack Alter of New York City gives red roses to his wife every few weeks. He explains. “I want to show her that, even though we’ve been married for 20 years, I still feel passionately about her.”
While we all share natural associations with certain colors, the same color may have a very different meaning to people of two different cultures.
The colors black and white provide a good example of how people can have different cultural responses to colors. In many cultures, black symbolizes death and mourning, and so black is the traditional color worn to funerals. However, in Asia it is not black that represents mourning, but white. So in Asia, white is the color people usually wear when they attend funerals.
On the other hand, red is associated with fire and blood. So red is also associated with danger, passion, and love. The color red has even been shown to raise blood pressure! Adriana Vilas of Cordoba, Argentina, painted her office red. She says, “I like being surrounded by a color that gives me energy and inspiration.” Jack Alter of New York City gives red roses to his wife every few weeks. He explains. “I want to show her that, even though we’ve been married for 20 years, I still feel passionately about her.”
While we all share natural associations with certain colors, the same color may have a very different meaning to people of two different cultures.
The colors black and white provide a good example of how people can have different cultural responses to colors. In many cultures, black symbolizes death and mourning, and so black is the traditional color worn to funerals. However, in Asia it is not black that represents mourning, but white. So in Asia, white is the color people usually wear when they attend funerals.
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