Case Study 2
Localization Blunders!
When doing international business, watch out for the culture differences.
Although cruel, cross cultural marketing mistakes are a humorous examples of understanding the impact poor cultural awareness can have on a product or company when selling abroad.
In the attached file, I have provided a few classic cross cultural marketing blunders for your enjoyment. Explain to your classmate whether it was a good or bad idea of each example. Moreover, you could come up with your own case that your friends have never heard it before.