For lay people, it seems, living an active life is about safety and policing, social and family life, infrastructure and politics as much as it is to do with being motivated. So there is a sense in what our respondents are advocating also resonates with the call for ‘Health in All’ policy (Ståhl et al., 2006). However, it is not just an issue of seeing the problem of low rates of PA as ‘multi-layered’ or multi factorial, but of reconceptualising physical activity in lay terms e certainly away from a corpocentric emphasis on competitive ‘sport’ and individual achievement; even perhaps from ‘physical activity’ per se. Instead it’s about being active in the sense of not being sedentary e “a better way of moving”, as it was expressed in FG12. Consequently, most of our respondents sought activities in the presence of others and activity that slotted in to their everyday life e a world in which gardening is considered as good as gymnastics.