3. Perceived risks and perceived benefits
Analyses of individual data showed that the importance of naturalness in food products and trust were significant factors influencing the perceived risk and the perceived benefit of nanotechnology foods and nanotechnology food packaging. Past surveys showed that the public is not familiar with the term nanotechnology. Nanotechnology packaging is viewed as less problematic in the public view. Consumers may be more likely to accept innovations related to packaging than those related to foods. The two factors which mainly determine the individual perception of nanotechnology used in food were labeled as nano-outside (e.g., packaging) and nano-inside (e.g., foods). A results of some studies suggest that nanotechnology packaging is perceived as being more beneficial and presents a less health risk than nanotechnology foods