Identity sites: Dominated by projected identity and marketing
Navigation sites: Dominated by navigation and links
Novelty sites: Dominated by news and “what’s new”
The org chart site: Designed around the organization of the enterprise
Service sites: Organized around service, content, or products categories
Flashy sites: Use interaction and visual flash to draw an audience
Tool-oriented sites: Organized around the latest technology, such as xml, Ajax, or “Web 2.0”