COLIN showed opportunities and inspired stakeholders by organising and facilitating the first steps. It stimulates participants to take the subject further. The difficulty here is getting a feasible business case out of the ideas. Although in Breda one concluded: ‘it’s all here, we just have to collect and connect the parties and make a programme out of it’, this is easier said than done. Partly, this relates to the characteristics of the creative sector: many small sized organisations lacking investment capital. However, they are used to work via networks and collectives. Since the think tank was for several tourism entrepreneurs the first time they met creative businesses, it’s logical that networks are still weak and trust should grow. Time will learn whether the generated ideas are good enough to be thought through and turned to practice. Still, some one should take the lead; there is a clear need for ownership. Since the think tank in Tilburg was partly initiated by the manager of the VMK, she organised the next steps in which the idea was strengthened.