Results: The purpose of this descriptive quantitative survey study was to find out the perceptions of students, lecturers, graduates, and administrators of the Bachelor of Business Administration (BBA) in the accounting program in a private university in Ghana. The program was perceived by these groups as performing positively in the context and product dimensions, but less so in the input and process dimensions. Again, the study indicated no significant differences in the perceptions of the students, graduates, faculty, and administrators of the BBA in accounting program.