The noodleslover is a niche market, as demonstrated in the comments of the primary research survey.Cookie lovers, like myself, tend to take it for granted that everyone else loves cookies as much asthey do. While enthusiasm is important for any business, I cannot allow it to blind me to thecold fact that not everyone is in love with cookies. More importantly, among cookie lovers I am
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seeking those who are not the health nuts looking for µalternative¶ cookies. My vision is for good old fashioned high calorie splurge type cookies. Locating these cookie lovers is no simpletask, as it is more of a psychographic characteristic than any sort of easily identifiabledemographic. Within my primary research, I had one potential customer out of 45 who stated³I¶d go anywhere for a cookie´ ± this is my target customer, the one who will, in theory, go theextra mile in the middle of the night to satisfy that cookie craving. It is said that the rule of 80/20in business is that 80% of your profits will come from 20% of your customers. The 20% of mycustomers who will sustain the business are these true cookie lo