Nestle has a global reach, with presence in more than 100 countries. They gained this advantage through decentralization, as every branch in their respective countries are responsible in running the business efficiently. The extent of their decentralization includes autonomy in the hiring of staff and varied product ranges to suit different cultural tastes. Additionally, they also have a medium-length supply chain, with 3-4 intermediaries to ensure that their products cover different regions efficiently. To ensure maximum effectiveness, Nestle also implements standardization in criteria for selection, terms of operations and incentives in their distribution (Nadar, 2013)