Environmental issues, particularly global warming, have in recent times been the subject of considerable media attention. The result of this attention has been a perceived pressure on business to be proactive regarding environmental issues and to manage their businesses in an environmentally friendly manner. This is a significant issue for the MICE sector due to the involvement of businesses in the sector as both suppliers and customers. It has resulted in responses to meet the demand for environmentally friendly MICE products, but also for MICE businesses to manage their business in an environmentally friendly manner (Locke, 2007).
The most obvious examples of MICE businesses utilizing pro-environment strategies and tactics can be seen in the design and construction of event facilities. The design of modern convention centres now utilizes many pro-environmental features, such as the use of solar panels, natural airflows, and natural lighting (Lawson, 2000). Since 2003, a number of American convention centers have received U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification (Curley, 2008). The first convention center to be certified was the David L. Lawrence Convention Center in Pittsburgh. At the time of its certification, it was called the largest green building in the world.
The soon-to-be-opened Melbourne Convention Centre, which adjoins the existing Melbourne Exhibition Centre, will form not only the largest convention and exhibition center in Australasia, but is also the first convention center in the world to receive a six-star Green Star environmental rating. It incorporates a range of environmental initiatives that cover everything from energy and water consumption and the building material used, to the quality of the indoor environment (Melbourne Convention and Exhibition Centre, 2009).
In addition, an ever increasing number of tourism and hospitality businesses, including those involved in the MICE sector, are choosing to participate in schemes, such as Carbonzero and Green Globe, that demonstrate their commitment to environmental harm minimization (Earthcheck Pty Ltd, n.d.; Landc
Environmental issues, particularly global warming, have in recent times been the subject of considerable media attention. The result of this attention has been a perceived pressure on business to be proactive regarding environmental issues and to manage their businesses in an environmentally friendly manner. This is a significant issue for the MICE sector due to the involvement of businesses in the sector as both suppliers and customers. It has resulted in responses to meet the demand for environmentally friendly MICE products, but also for MICE businesses to manage their business in an environmentally friendly manner (Locke, 2007).
The most obvious examples of MICE businesses utilizing pro-environment strategies and tactics can be seen in the design and construction of event facilities. The design of modern convention centres now utilizes many pro-environmental features, such as the use of solar panels, natural airflows, and natural lighting (Lawson, 2000). Since 2003, a number of American convention centers have received U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification (Curley, 2008). The first convention center to be certified was the David L. Lawrence Convention Center in Pittsburgh. At the time of its certification, it was called the largest green building in the world.
The soon-to-be-opened Melbourne Convention Centre, which adjoins the existing Melbourne Exhibition Centre, will form not only the largest convention and exhibition center in Australasia, but is also the first convention center in the world to receive a six-star Green Star environmental rating. It incorporates a range of environmental initiatives that cover everything from energy and water consumption and the building material used, to the quality of the indoor environment (Melbourne Convention and Exhibition Centre, 2009).
In addition, an ever increasing number of tourism and hospitality businesses, including those involved in the MICE sector, are choosing to participate in schemes, such as Carbonzero and Green Globe, that demonstrate their commitment to environmental harm minimization (Earthcheck Pty Ltd, n.d.; Landc
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