As of early 1995 the effect of the development of the development of the publishers,distributors. and retailers remained a major question mark. still,many observers agreed that the potential market for publishing on the internet, using multimedia billboards on the world wide web, was enormous, Au estimated 6 million computers were linked directly to the internet, a threefold rise from 1994, according to the internet society.an estimated 10000 companies had already erected their own electronic billboards on the web.the total number of people who could tap into the internet from computer keyboards on any given day was estimated at 30 million worldwide. according to forrester research the total market for internet business including services, software,and shopping had reached an estimated 500 million. by the year 2000 forrester research estimated that business on the internet could reach 10 billion or more.this growth was expected to mirror the exponential growth of commercial online services.america online had 2.5 million customers followed by compuserve (a division of H&R block) with 1.9 million,prodigy (a joint venture of IBM and sears ) with 1.6 million, and dephi (a subsidiary of the news corporation) a distant fourth with 160000 subscribers
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according to gullett, the world wide web is a substitution threat, so we have to make products that are more powerful to take advantage of new wed technology.over 70 เปอร์เซ็นต์ of our user base is on line, 90 เปอร์เซ็นต์ have modems.yet in the long term, we are less positive about the internet as a distribution vehicle for software applications than the rest of the industry