• Introduce participants to the Module Overview, Outline & Content (Slides 1, 2 & 3)
• Ask participants to do Activity 1 individually and independently (Slide 4)
• Trainer should ask participants to read the case study in Activity 2 (Ravi’s Kebab Shop Case Study) individually and then conduct the Activity 2 discussion (Slide 6, 7 & 8) interactively with the entire group in a participative manner.
• Ask participants to go over Slides 9 to 19 individually and ask questions in case some clarifications are required.
• Trainer to conduct Activity 3 as a participatory large group activity (Slide 20 & 21)
• Now ask participants to go to Exercise IV-Module 4 in the Participant Handbook and create survey questions for a Markey Survey for their own business idea (Slide 22)
• Take participants through tips for conducting their own market survey (Slide 23)
• Ask Participants to conduct their Market Survey (once they are finished with the session and before the group meets for the next session) and after that put down a summary of their market research in Exercise V-Module 4 of their Participant Handbook (Slide 24)