Ancillary revenue initiatives for example, on-board and online gambling and an in-flight mobile phone service continued to be introduced. A poll of readers negative response to the question “Should mobile phone be allowed on aircraft?” among the comments were that passengers do not wish to be disturbed and Just another reason not to fly Ryanair. 7 However, Michael O'Leary declared 'If you want a quiet flight, use another airline. Ryanair is noisy, full and we are always trying to sell you something.Not all ancillary service initiatives were successful. In 2005, Ryanair pulled an in-flight entertainment system. Passengers had resisted paying £8 to rent a games and entertainment console, probably because they did not consider it a worthwhile investment for short flights.