On March 22, 2010, Cartoon Network [[1]] the trademark of the current logo on Trademarkia. On April 21, 2010, the current logo and Check it rebrand was unviled at it's 2010-2011 upfront. On May 29, 2010, Cartoon Network implemented an updated logo in the US.The new look was created by Cartoon Network's in-house team and Brand New School. The new tagline for the network became 'CHECK it', a play on the network's checkerboard logo. The checkerboard theme is used extensively in the new look. It was first used in bumpers featuring Chewbacca to promote the 3rd season finale of Star Wars: The Clone Wars.