For the airline company, In order to better satisfy their customers, this airline company should give importance to improve its service marketing mix such as quality of in-flight services; on-time performance; information about cancelled/delayed flights; frequent flyer incentives; knowledge of the staff and personal attention to customers, trained and highly qualified personnel in order to better understand and serve the customers. Moreover, they should update their catering service facilities. Especially in the field of marketing, the company should recruit qualified personnel for develop marketing strategy.