Don’t expect neem or pomegranate taste in it. It was deemed an effective cleaner with a nice smooth texture. It is easy to squeeze out from tube. I've never been a big fan of the strong mints in my toothpaste and this one is absolutely the best I've ever tried. They leave you minty fresh taste. I have sensitive teeth, this tooth paste not suitable for my sensitive teeth. This product Made in India with very nice packaging. As always, personal taste will vary.