What’s inside: An introduction to affiliate marketing, the key terms and concepts you need for this chapter and the history of affiliate marketing as it emerged from the murky depths of the adult industry. We’ll look at how it works, discovering different actions and rewards and how tracking works (as well as the cookies involved). We uncover some of the ways that affiliates promote merchants, how affiliate networks fit into the scheme of things and some handy tools of the trade for affiliate marketing. There is an introduction to setting up an affiliate campaign, pros and cons of affiliate marketing and of course a summary of the chapter, and a look at how it all fits together.