The use of natural ingredients in skin care products continued to become more common in 2015, driven by greater demand from consumers. While natural-based products were once regarded as alternative, they are now being increasingly seen as mainstream in skin care. While much of this demand is being fuelled by environmental concerns, the actual benefits of some natural ingredients have become increasingly evident over the last few years. This has been documented in various forms, from the relaxing effects of specific aromas to the ability of certain natural ingredients to stimulate cell regeneration. As consumers become more aware of these positive effects, products containing natural ingredients are set to become even more popular over the forecast period.