In line with PUMA’s current sales split between Wholesale and PUMA’s owned and operated Direct-to-Consumer business, a key priority for PUMA is to focus on desirable wholesale distribution, by shifting the balance from lower to higher-tier wholesale channels. The quality of the wholesale distribution will be improved by focusing on and working together with key accounts on joint product programs. Supported by significant marketing activities, this approach will lead to improved sell-through, driving increases in shelf-space at key wholesale accounts.