The export formalization and export centralization measures
were originally presented by Jaworski and Kohli (1993), but
were adapted for the export marketing context by Cadogan et al.
(2001), and it is these modified measures that we used. We also
borrowed Cadogan et al.'s (2001) export coordination scale,
with an additional item from Cadogan et al.'s (1999)
coordinating mechanism measure. The export market-oriented
reward systems and training systems measures were culled from
Jaworski and Kohli (1993) and Ruekert (1992), respectively,
but were modified for the exporting setting