The purpose of this research is to study the marketing mix and behaviors of tourists that visit khwao sinarin district. Surin. The sample of tourists to travel in such areas. The 400. Questionnaire was used to collect data. Results were analyzed by using descriptive statistics.
The study found that most tourists are age 19 - 29 years as students. Study in a high school or equivalent. The average income per month, about 3 000 - 5 000 baht, traveling by motorcycle, popular travel with the family. Most go zero OTOP khwao sinarin during Saturday and Sunday and tourists are interested to come back again for the factors of marketing. On the behavior of tourists is the price. Especially the amount spent per person to travel at a reasonable level for suggestions. There should be a public relations information tourism khwao sinarin district through the media and public relations, public relations, media interest instead of individuals. Public relations through media such as radio or television, print media to attractions is known to tourists. Also should improve the facilities to accommodate and tourist service.