In marketing…the object is to get and keep a customer, and also to get existing buyers to prefer
to do business with you rather than your competitors. In marketing, therefore, the imagination
must constantly focus on that objective… What should be done can be defined only by reference to what customers do, can do, or might
do in the market place.The trick is to combine price competitiveness with competitiveness in all other respects. In
short, the trick is to provide the most competitive value…