Table 6-2 displays data indicating the existence of a heavy half segment across three product categories: coals, beer and canned hash. Looking at the far right-hand column, one can see that 39% of consumers buy 90% of all the soft drinks sold. Here in a instance where a small (39%) segment of the market accounts for a disproportionate percent of product consumption. The heavy of segment are more dramatic for beer and canned hash. Seventeen percent of all people account for 88% of all beer consumed, and 16% consume 86% of all the canned hash sold.