• Product- the specific features and benefits of the product.
• place-where and how the product is sold.
• price-setting the right price in each market.
• promotion -using the most suitable form of promotion to reach customers.
For example, the marketing mix for Red Bull Energy Dink based around:
• a distinctive product- the taste of the product is unlike any other, it also has a functional effect in comparison to other soft drinks.
• it is easy to obtain as it is sold in a variety of places -including retail outlets and food and drink establishments.
• Red Bull uses a premium pricing strategy. The product is priced above that of competitors' products. Consumers will pay a premium for Red Bull due to the quality of the product and the product's benefits. This is reflected in the fact that it is the world's best-sellingenergy drink.