The effect of ascribed environmental concern on both
mediators was estimated (paths a1 and a2, Figure 1) through
OLS linear regression. The results are shown in Table VI.
Ascribed environmental concern has a significant positive
influence on both social risk (a1: B 0.18; p 0.006) and
self-incongruity (a2: B 0.34; p 0.001). From a social
influence point of view, a number of comments can be made
T