This directly leads to the folly of the divine orthodoxy. Its methods preclude seeing the good sense of what people are doing or understanding their skills in local contexts. It prefers interviews where people are forced to answer questions that never arise in their day-today life. Because it rarely looks at this life, it condemns people to fail without understanding that we are all cleverer than we can say in so many words. Even when it examines what people are actually doing, the divine orthodoxy measures their activities by some idealized normative standards, like ‘good communication’. So, once again, like ordinary people, practitioners are condemned to fail.